WIN
Family-building and family-wellbeing benefits platform serving employers, health plans, and consumers across fertility, surrogacy, adoption, postpartum, behavioral health, menopause, and caregiving.
Greenwich, CT
Employer Benefits, Commercial Insurance, Self-Pay
What They Do
WIN began as a fertility benefits management company and now offers a broader family-building platform that spans fertility treatment navigation, pharmacy and genetics support, surrogacy and adoption services, postpartum support, behavioral health, menopause care, pediatrics, and caregiving resources. The company sells primarily through employers and health plans, which gives it a stronger benefits-platform orientation than clinic operators or direct-to-consumer fertility brands. Its strategy appears to be expanding from a fertility point solution into a multi-stage family support infrastructure layer.
Competitive Position
WIN competes with progyny and carrot-fertility in employer-sponsored fertility and family-building benefits, while its expansion into postpartum, behavioral health, and broader family support creates more overlap with maven-clinic and other women’s-health navigation platforms. Its differentiation is breadth across the family-building journey plus long-standing payer and employer relationships. The 2026 majority-stake acquisition by Invidia Capital Management brings new PE backing following NexPhase Capital’s exit.
Funding Rounds
Q2 2026: Majority-stake acquisition by PE firm Invidia Capital Management; NexPhase Capital exiting some or all of its position. Amount undisclosed.